New Issue for $1,000,000 raise

on AQUIS, London

LON:SHNJ

Rogue Baron PLC (LON:SHNJ) is an innovative, international distilled spirits company which specializes in the marketing and development of premium alcoholic beverage brands.  The company seeks to raise $1.0m via the issue of new shares.   Rogue Baron trades on Aquis and the current market capitalisation is $8.2m/£5.9m.  The company will allocate $0.75m of funds raised to accelerate volume sales of its Shinju Japanese whisky brand and $0.25m to open a bar in London through which it will showcase its brands

 

About Rogue Baron PLC – An Investment in Premium Spirits Brands

Brands

Rogue Baron owns a small collection of premium distilled spirits brands.  The company aims to develop in key growth categories (such as Japanese whisky and tequila) where sales and buyout opportunities are high.  Rogue Baron runs a tight portfolio of brands, which include premium Japanese whisky Shinju, premium tequila brand Copa Imperial and Champagne, French sparkling wine and Cognac house Comte de Mazeray.

Business Strategy

Rogue Baron intends to strengthen its brand portfolio through development and /or potential future acquisitions.  The company also uses on-premise (bar) ownership to promote its brands of which Bin 1301 is the initial operating example.  The company currently has management and sales teams on the ground in the US, Japan and Mexico and looks to raise its profile in the UK, where the company’s shares are currently listed.

Trading performance

Rogue Baron’s stated aim is to accelerate Shinju Japanese whisky to being a 30,000 case brand which would imply a $100m sales value.   Recent brisk growth of Shinju is summarised in the table below.  Moreover, the company there was significant growth at its Bin 1301 bar in Washington DC, USA.

Leadership Team and Board of Directors

Rogue Baron’s leadership team is spearheaded by the CEO Ryan Dolder and Executive Director Hamish Harris whose biographies appear below.  Other board members also boast critical drinks industry and financial management experience.

Board Members

Sandy Barblett – Non-Executive Chairman

Ryan Dolder – CEO

Hamish Harris – Executive Director

Jon Smith – Non-Executive Director

Tomoya Dimon – Non-Executive Director

Peter Mooney – Advisory Board Member/Consultant

Key Biographies

Ryan Dolder has significant industry experience, having worked with leading international brands and bar/restaurant groups responsible for managing, purchasing and negotiating global distributors. Amongst others, he has held management positions with both Rande Gerber’s Midnight Oil Group, which launched Casamigos Tequila with George Clooney, and Bortz Entertainment Group. Ryan has a Bachelor of Business and a Bachelor of Computer Sciences from the University of Notre Dame. Ryan is based in Columbus Ohio.

Hamish Harris holds a Bachelor of Commerce from the University of Tasmania and has held positions within market risk management at a number of financial institutions including Nomura Group, Deutsche Bank AG and BZW in Singapore, Hong Kong and London. He has considerable corporate and international expertise across a range of industries and has been a director for several publicly listed companies in the UK. Hamish is based in London.

Peter Mooney is a drinks industry specialist with over 25 years of senior UK and international experience, spanning General Management, Marketing, Sales, Finance, Communications and E-Commerce. His expertise has been gained in global blue-chips such as Diageo, Heineken (previously Scottish & Newcastle) and then Maxxium. Peter was UK Marketing Director for a portfolio of over 30 premium spirits brands including Absolut, The Macallan, Highland Park, Stolichnaya Vodka, Brugal Rum, Jim Beam, Remy Martin Cognac and Cointreau.

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Subject to the terms and conditions set forth herein above, Subscriber hereby irrevocably subscribes for and agrees to purchase from Rogue Baron plc, such amounts of Preferred Shares as is set forth herein below (the “Shares”) at a price per Share and for an aggregate purchase price as set forth in the Term Sheet, and Rogue Baron agrees to sell such Shares to Subscriber for the Purchase Price, subject to the Issuer’s right, at its sole discretion, to reject this subscription, in whole or in part, at any time prior to the Closing (as defined by the Issuer). Subscriber acknowledges that Subscriber is not entitled to cancel, terminate or revoke this Subscription Agreement. 

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